MSAN
Joo Park

The Museum SAN (Space, Art, and Nature) located in a beautiful natural environment is designed by Tadao Ando. The Museum SAN is a place where art and architecture are harmonized with natural surroundings on top of the mountain. With the slogan “Disconnect to Connect,” the museum provides special experience through art and nature to the visitors.

The typeface, logo, poster and website are all designed maintaining the simplicity, negative space, and modernity. Used dots, lines and grid to make identity system throughout the project

SKYWORD

SKYWORD is a night program at Museum SAN. It is a special program that visitors could learn about Korean astronomy and its history. Also the visitors can have an opportunity to watch stars on top of the mountain.

Korean astronomy started to develop at the same period of when Korean letters were developed. The king SeJong wanted his people to have better quality of life so he has made Korean letters and started studying the sky. By modifying the grid of Korean letter system, English font was made using that grid. Korean letter grid is already inspired from sky and nature. In each design, custom typeface, and its grid are being used. And overall designs are focused on solving historical and scientific topic in modern way.