Mount Wilson Observatory
Gwen Geng

Known as a testament to Southern California’s long and illustrious legacy in astronomy, Mount Wilson Observatory is a home for the biggest telescopes and a destination for the world’s best scientists. Mount Wilson Observatory was instrumental for changing the overview of universe.

The visual identity embraces the particle/wave duality that is inherent to the movement of information through our universe. These ideas are reflected in the forms of the logo, which are dually reminiscent of the microscopic particle and the macroscopic celestial body.

The project includes posters, print collaterals, a custom typeface designed for entity, a booklet, a website and an application.

Cosmic Sound

Have you ever heard the “sound” of the universe? There was sound in the primordial plasma before stars, and that sound was instrumental in shaping the stars into existence. Cosmic Sound is a concert that celebrates sound from the universe. The sounds are not coming from instruments, instead, they are derived from the Cosmic Microwave in Universe. The identity uses waves as a language to visualize the cosmic sound.

The sounds we hear are the interactive result of music and physical space. Any changes in the presence of this physical space can shape the sound. These subtle changes produce a distinctive sound. The installation is an interactive physical space for shaping a sound. It threads through the forests of Mount Wilson Observatory.