Monterey Bay Aquarium
Chen Hu
Monterey Bay Aquarium inspires conservation of the ocean by instilling a love of the ocean in the visitors. It is a window to the wonders of the ocean and marine science.
The graphic identity is inspired by living organisms in the sea. It communicates a dynamic and organic feeling.
The project includes posters, a website, a brochure, a navigation system, and other ID collaterals.
Octopus!
Octopus! is a special exhibition that embraces the mythology of the smart, mysterious, and strong octopuses.
The graphic elements including scanned octopuses from old medical documentations and 3D rendered forms.
This project provides experience from print (posters) and digital (website), to spacial (exhibition) and virtual (AR) interaction to bring back the myth to the modern life.
