What is the “K” in K-Pop
Sam Kang

What is the “K” in K-Pop analyzes Korean identity through the lens of pop music.The by-product of rapid change, from imperialism to capitalism, the Korean Wave (Hallyu) has become its primary export. The book explores identity through a range of subjects, from gender fluidity to social isolation.

The project also includes a visual identity for Kaya Books, exploring the asian pacific diaspora.